Adobe Analytics Business Practitioner Practice Exam

What can be inferred about the redesign of the account registration funnel given the data provided?

1. The design change improved the performance of the registration funnel.

2. The design change negatively impacted the performance of the registration funnel.

3. The design change did not have a measurable effect on the performance of the registration funnel.

4. The design change decreased the number of account registrations.

The correct answer is: The design change improved the performance of the registration funnel.

The inference that the redesign of the account registration funnel led to improved performance is substantiated by observing key metrics that indicate a positive trend. Typically, one would look for data points such as an increase in conversion rates, higher completion rates of the registration process, or reduced abandonment rates following the redesign. If the data showed a significant increase in the number of users completing their registrations after the design change, this would suggest that the new design is more user-friendly or engaging, leading to better user experiences. Improved performance could also be highlighted by metrics showing that users are spending less time on the registration process or requiring fewer clicks to complete their registration, thus signaling greater efficiency. The other options reflect scenarios where the redesign may have had neutral or negative impacts, which do not align with the conclusion drawn from the data indicating improvement. Therefore, the evidence points to a successful redesign enhancing the registration funnel's effectiveness.