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What is a "Calculated Metric" in Adobe Analytics?

A metric that derives its value from other existing metrics

A "Calculated Metric" in Adobe Analytics is a metric that derives its value from other existing metrics. This feature allows users to create new metrics based on the mathematical relationships between the data collected in the analytics platform. By leveraging existing metrics, users can generate tailored metrics that reflect specific business goals or KPIs, providing deeper insights into user behavior.

For example, one might create a calculated metric to assess the conversion rate by dividing the number of conversions by the total number of visitors, which combines the values of two other metrics into a new figure that is meaningful for analysis. This flexibility is powerful in helping users analyze performance in a more customized and effective way, aligning analytics with the specific needs of their business strategies.

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A metric that tracks user engagement on social media

A metric calculated from external data sources

A fixed value assigned to specific actions

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