Ace Adobe Analytics 2025 – Master Your Business Insights with Practice Power!

The ideal dimension for generating users' Full Paths report is eVars. eVars, or conversion variables, are specifically designed to track data over sessions, allowing you to capture where users have navigated and how they engaged with your site during their visits.

In the context of a Full Paths report, which seeks to illustrate the journey users take through a website, eVars enable you to associate user interactions with distinct segments, such as campaign IDs, page names, or any other relevant context. This allows for a comprehensive analysis of how users progressed through different pages and actions before completing a goal or conversion.

In contrast, Props are primarily used for tracking non-persistent data at the hits level, meaning they do not carry over sessions and will not provide the full picture across a user journey. List Props are also similar in that they provide granularity for tracking items but do not support persistence across sessions, making them ineffective for analyzing full user paths. Events, while crucial for tracking actions taken by users (like clicks, downloads, etc.), do not provide the detailed context necessary for visualizing the entire journey in a Full Paths report.

Thus, eVars stand out as the most appropriate choice for dissecting user paths over sessions, allowing for deeper insights into how